How to write eBay titles for used auto parts that buyers actually find.
A buyer on eBay Motors types a vehicle and a part, and the title is the first thing that has to match. It has 80 characters to do it in, so every word has to earn its place.
On eBay Motors most buyers search by vehicle and part name, and the title is the first thing those words are matched against. eBay allows 80 characters, and a good title spends most of them on words a buyer would actually type.
The order buyers search in
Write it in the order a buyer thinks: year, make, model, then the part, then what sets this one apart. For example: 2013 Chevrolet Cruze Left Driver Front Door Assembly Silver OEM. The vehicle and the part come first because every search contains them; the details after them decide between near matches.
What to include
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Side and position
Left or right, driver or passenger, front or rear. Doors, mirrors, lamps and suspension parts come in pairs, and the wrong side is an easy return.
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The OEM part number
If it is legible on the part, put it in. A professional buyer who searches a part number already knows what they want. The item specifics take every number the part carries.
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What makes this one different
Engine size for engine and drivetrain parts, the trim where the part changes with it, and the colour of a body panel.
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Mileage, for engines and transmissions
The donor's mileage, when it is known, is one of the first things a buyer of a powertrain part looks for.
What to leave out
Leave out anything a buyer would not type: “L@@K”, “WOW”, “great deal”, prices and shipping terms. Avoid writing in capitals, which reads as shouting and is harder to scan. Check the spelling of every model name, because a misspelled title only matches buyers who misspell it the same way. And do not pad the title with the other vehicles the part fits.
The title and fitment do different jobs
The title tells a person what the part is and what it came off. Compatibility tells eBay every vehicle it fits, and that is what puts the listing in front of buyers who search by their own vehicle. A title stuffed with model names reads as spam to buyers and to eBay, and it still cannot list every vehicle the way compatibility can. More in our guide to selling on eBay Motors.
How YardWyre does it
YardWyre builds each title from the part record: year, make, model and the part in plain words, kept within eBay's 80 characters, with options to add the donor's mileage and the years the part fits. Titles can be suggested for a whole batch to review before publishing, and any title can be edited by hand. Fitment comes from your interchange data, so the title never has to carry it. See eBay listing software for salvage yards.
How it worksQuestions yards ask
How long can an eBay title be?
80 characters. Use most of them on words a buyer would search for: the vehicle, the part, and what sets this one apart.
What order should a used auto part title follow?
Year, make, model, then the part name, then the details that distinguish it, such as side, position, engine size or colour.
Should I put the part number in the title?
Yes, if it is legible on the part. Buyers who search a part number already know what they want.
Should I list every vehicle the part fits in the title?
No. Put them in the compatibility list, which is what eBay matches against a buyer's vehicle. A title crammed with model names reads as spam.
Should I use capitals or words like L@@K?
No. Capitals read as shouting, and words nobody searches for waste characters that could carry a detail a buyer does search for.
See it on your own parts
We will take a copy of your inventory and show you what would list, what it would price at, and what the fitment would say.